![]() Paint it brownĬolor is always a key design factor. ![]() ![]() But if you want more likes, comments, and shares, keep the smiles coming with joy and humor. If you’re looking to boost the sheer volume of views for your TikTok videos, stir up some shock with surprising thumbnail images. That said, they were successful at tugging at viewers’ heartstrings in some way they had an overall engagement rate of 11.1%. These videos had the least views, likes, and comments and the second-least number of shares. On the flip side, those with sad images were the worst-performing by far. Both types of thumbnails also led to a lot of engagement, at 12.1% and 11.4%, respectively. Videos with thumbnails that made viewers happy (like those of Squishy the chipmunk) earned the most likes and shares, while those with humorous thumbnail images got the most comments. While viewers were likely to view a TikTok with a thumbnail that made them angry and possibly share it, these videos got fewer likes and comments than those with thumbnails that inspired other emotions. But the anger-inspiring thumbnails (like this one in which a goalkeeper loses his cool) had the highest engagement rate at 13.3%.ĭespite anger’s high engagement rate, not every TikTok user is motivated by this emotion. Surprising thumbnails had the most average views, followed closely by ones that displayed anger. Laughter may be the best medicine, but TikTok users prefer thumbnails that are a little more emotionally intense. Thumbnails can evoke many emotions, but which ones hook a viewer and keep them engaged enough to comment or share?3. Surprise the views out of ‘emĮmotions drive many of our actions, and viewing TikTok videos is no exception. But for an even bigger boost, you could make it a composite photo by pasting a shot of Harry Styles next to it. If you’re looking to boost your TikTok engagement, an adorable animal thumbnail is the way to go. No category came anywhere close to performing as well as animals did when it came to comments and shares, but video thumbnails featuring celebrities had a slightly higher rate of engagement at 14%, compared to animals at 13.4%. Following animals, videos with thumbnail images of food had the next highest number of views and likes. Animals also earned the most average likes, comments, and shares. Videos with animal thumbnails got the most average views - almost 11 million more than the next closest category. They say a dog is a person’s best friend, and TikTok users seem to agree. In the nanoseconds it takes users to browse thumbnails, which ones lead to the most views? And which ones turn those views into further engagement, like comments, shares, and likes? Users can find a TikTok video on just about any subject, but not all subjects attract the same attention.
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